GNHGross National Happiness (GNH) was a term coined by the Fourth King, His Majesty Jigme Singye Wangchuck and has since then been adopted as the development paradigm of Bhutan. It is a concept that implies sustainable development should adopt a holistic approach and give equal importance to non-economic aspects of well being.

GNH comprises of four pillars: good governance, sustainable socio-economic development, cultural preservation, and environmental conservation. The four pillars are further classified into nine domains so that the scope of GNH can be understood better. The nine domains are: psychological well-being, health, education, time use, cultural diversity and resilience, good governance, community vitality, ecological diversity and resilience, and living standards.

In 2010, a GNH survey was conducted in the country with representative samples taken at district and regional levels. The results revealed that in urban areas, 50% of people are happy and in rural areas 37%. However, the provisional findings of the latest Gross National Happiness (GNH) survey show that 91.2% of Bhutanese are happy.